Privacy Policy

Effective Date: January 2026
Last Updated: January 2026

Blueberry Insurance Agency LLC (“Blueberry,” “we,” “us,” or “our”) values your privacy. This Privacy Policy explains how we collect, use, disclose, and protect personal information when you visit our website, request a quote, communicate with us, or otherwise interact with our services (collectively, the “Services”).

Contact: support@blueberryinsuranceagency.com

1) Scope

This Privacy Policy applies to information collected through our website and related online services. It does not apply to third-party websites or services that may be linked from our site.

2) Information We Collect

We collect information in the following categories:

A. Information you provide

• Contact information: name, email address, phone number, mailing address (if provided).
• Business information: business name, business ZIP code/address, number of employees, payroll/revenue estimates, and other details you submit.
• Insurance-related information: information you provide to request quotes or discuss coverage (which may include details about operations, vehicles, drivers, prior coverage, or claims history depending on what you submit).
• Communications: messages sent through forms, chat, email, or other channels.

B. Information collected automatically (cookies and similar technologies)

• Device and usage data: IP address, browser type, device identifiers, pages viewed, time on page, clickstream data, referring URLs, and general location (e.g., city/state inferred from IP).
• Cookie/pixel data: identifiers and event data used for analytics and advertising measurement/targeting.

C. Call and text-related data

• Call tracking data: when you call us, we (and our call tracking provider) may collect call metadata such as your phone number, call time/date, call duration, routing information, and referral/source data (e.g., which ad or page led to the call).
• Call recordings: calls may be recorded and/or monitored where permitted by law. (See Section 7.)
• SMS data: your phone number, consent status, message content, delivery status, and timestamps.

D. Information from third parties

• Advertising/analytics partners may provide aggregated reports and conversion data.
• Insurance carriers and partners may share quote/application status and related information connected to requests you initiated through us.
• Service providers may process data on our behalf (see Section 5).

3) How We Use Information

We use personal information to:

• Provide insurance-related services, including responding to inquiries and requesting/obtaining quotes.
• Communicate with you about quote requests, policy servicing, renewals, customer support, and account-related matters.
• Send marketing communications (email and SMS) where permitted by law and based on your choices.
• Operate, maintain, and improve our website and Services.
• Analyze website performance, measure advertising effectiveness, and improve marketing campaigns.
• Detect, prevent, and address security issues, fraud, and misuse.
• Comply with legal obligations and enforce agreements.

4) Cookies, Analytics, Session Recording, and Advertising

We use cookies, pixels, and similar technologies for site functionality, analytics, session recording, and advertising.

Tools we use may include:

• Google Analytics
• Google Tag Manager
• Google Ads conversion tracking
• Meta Pixel
• TikTok Pixel
• Hotjar (analytics and session recording / session replay / heatmaps)

Session recording (Hotjar): Hotjar may record your interactions with our website (for example, mouse movements, clicks, scrolling, and pages visited) to help us understand user experience and improve our site. In some cases, session replay tools may capture information you type into the site while you are on the page. We configure these tools and use them to improve website usability and performance.

Your choices:

• You can control cookies via your browser settings (block or delete cookies). Some features may not function properly if cookies are disabled.
• You may be able to opt out of interest-based advertising through industry opt-out tools (varies by device/browser).
• California residents can exercise “Do Not Sell or Share” rights as described in Section 10.

5) How We Share Information

We may disclose personal information to:

A. Service providers (processors)
Vendors who help us operate the business and website, such as:

• Webflow (website hosting)
• Zapier (workflow automation)
• ClientCircle (email and SMS communications)
• HawkSoft (CRM/client management)
• Ringba (call tracking and call routing/analytics)
• Hotjar (website analytics/session recording)
• Analytics and advertising vendors (e.g., Google, Meta, TikTok)

These providers are permitted to use personal information only to perform services for us (subject to contracts and applicable law).

B. Insurance carriers and partners
We may share your information with insurance carriers, brokers/wholesalers/MGAs, or other partners to obtain quotes, place coverage, and service policies and related requests. This may include insurance-related details needed for underwriting and quoting.

C. Chat and scheduling providers
If you choose to use our chat features or schedule an appointment, information you enter may be processed by third-party providers that power those features (e.g., chat widget and scheduling software). These providers may process information such as your name, email, phone number, and details you submit in messages or appointment forms.

D. Legal and safety reasons
We may share information if required by law or if we believe disclosure is necessary to protect rights, safety, or prevent fraud.

E. Business transfers
If we are involved in a merger, acquisition, financing, reorganization, or sale of assets, information may be transferred as part of that transaction.

6) “Sale” or “Sharing” of Personal Information (California)

Under the California Consumer Privacy Act as amended by the CPRA (the “CCPA/CPRA”), some disclosures of personal information to advertising partners (including through pixels) for targeted advertising may be considered “sharing” (and in some cases “selling,” as defined by the law), even if no money is exchanged.

We may “share” personal information such as online identifiers and internet activity with advertising partners to measure and improve ads and reach people likely to be interested in our services.

Right to opt out: You can opt out of the sale/sharing of personal information for cross-context behavioral advertising (see Section 10).

7) Calls, Call Recording, and Call Tracking (Ringba)

We use Ringba to help route and track calls, measure marketing effectiveness, and improve customer service.

• Call tracking: When you call us, we and Ringba may collect call metadata (such as your phone number, call time/date, duration, routing details, and marketing source/referrer).
• Recording/monitoring: Calls may be recorded and/or monitored where permitted by law, including for quality assurance, training, and compliance. If required by law, we will obtain consent before recording.

8) SMS/Text Messaging and TCPA Consent

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. This excludes text messaging opt-in data and consent, which will not be shared with any third parties.

9) Data Retention

We retain personal information as long as reasonably necessary to:

• provide Services and communicate with you,
• maintain business and insurance-related records,
• comply with legal obligations,
• resolve disputes and enforce agreements.

Retention periods vary based on the type of information and why we collected it.

10) Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

11) Privacy Rights (California and Other U.S. States)

Depending on where you live, you may have rights regarding your personal information.

California residents may have the right to:

• Know/Access the personal information we collected, used, disclosed, and (if applicable) sold/shared.
• Delete personal information (with certain exceptions).
• Correct inaccurate personal information.
• Opt out of the sale or sharing of personal information for cross-context behavioral advertising.
• Limit the use and disclosure of Sensitive Personal Information (where applicable).
• Non-discrimination for exercising privacy rights.

How to submit a request:
Email support@blueberryinsuranceagency.com with the subject line “Privacy Request”.
We may need to verify your identity before fulfilling certain requests.

Authorized agents: You may designate an authorized agent to submit requests on your behalf. We may request proof of authorization and identity verification.

Do Not Sell or Share My Personal Information

To opt out of sale/sharing for targeted advertising, you can:

• Email us at support@blueberryinsuranceagency.com with “Do Not Sell or Share” in the subject line, and/or
• [Optional: add a website footer link labeled “Do Not Sell or Share My Personal Information” that routes to instructions or a web form.]

12) Children’s Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child provided us personal information, contact us and we will take steps to delete it.

13) Third-Party Links

Our website may include links to third-party sites or services. Their privacy practices are governed by their own policies, not ours.

14) Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version with a new “Last Updated” date. Your continued use of the Services after changes become effective means you accept the updated policy.

15) Contact Us

Blueberry Insurance Agency LLC
California, United States
Email: support@blueberryinsuranceagency.com

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